Overview
Topic status: We're looking for students to study this topic.
Making movies is a business and the motivation of a business is to generate profits. In the motion picture industry, hiring an actor that is deemed a star is seen as a risk management strategy. However, there is no guarantee that a movie star makes a movie financially attractive.
This project will highlight the various factors that will assist in determining if hiring a star does have an impact on the economic success of the film.
As an innovative strategy the project will apply a counterfactual analysis.
- Study level
- Vacation research experience scholarship
- Supervisors
- QUT
- Organisational unit
QUT Business School
- Research area
- Keywords
- motion picture industry, stardom, counterfactual analysis
- Contact
-
Please contact the supervisors.
Professor Benno Torgler
Dr Lionel Page
