Overview
Topic status: We're looking for students to study this topic.
Consumption during rites of passage have been relatively ignored in consumer behaviour literature (Rook, 1985; Houston; 1999).
Unlike habitual, routined shopping, such as found in supermarket shopping, or purchasing a morning coffee, certain retail events signal important occassions for shoppers. In Australia, the post-Christmas sales events are considered an important event.
This project will have a number of potential outcomes, including:
- exploring, qualitatively, the personal shopping rituals consumers undertake during the post-Christmas sales
- the development, validation and replication of a psychometric scale for the measurement of Consumer Ritualism
- a contextual contrast of ritualistic consumption.
- Study level
- PhD, Masters, Honours
- Supervisors
- QUT
- Organisational unit
QUT Business School
- Research area
- Keywords
- Post-Christmas Sales, Consumer Rituals, Ritualistic Consumption, Scale Development
- Contact
- For more information please contact the supervisor.
Dr Gary Mortimer
