Overview
Topic status: We're looking for students to study this topic.
How do you remember brands involved in crises like product recalls or workplace accidents?
This vacation research project will investigate consumer memory for brands involved in crisis.
An experimental design will be employed. The study will serve as an applied test of theoretical ideas from the memory literature, and will also contribute to our understanding of the impact of crisis in the marketplace.
- Study level
- Vacation research experience scholarship
- Supervisors
- QUT
- Organisational unit
QUT Business School
- Research area
- Keywords
- consumer behaviour, branding, crisis
- Contact
- For more information, email Dr Amisha Mehta.
Dr Amisha Mehta
Dr Clinton Weeks
