Overview
Topic status: We're looking for students to study this topic.
When organizations want to introduce new IT-based products or services or need to transform their existing products or services, a viable business model is a critical requirement for commercial success. For example, many Internet services are provided for free and, therefore, challenging their providers to find alternative sources of revenue such as advertisements or premium services. In addition, the innovation of the business model itself is often a source for organizations to create new business and offer new IT-based products or services. For example, when Apple introduced the iPod it also introduced the iTunes store to offer their customers a business model focussed on a total solution.
Hypothesis/Aims
In this project, you will identify, describe and analyse a business model innovation. This should provide new insights into this business model innovation itself as well as the more general principles of business model innovation.
Approaches
You will start with a literature review on business model innovation. This will be followed by a case study approach.
References
- Chesbrough, H. (2010). Business Model Innovation: Opportunities and Barriers. Long Range Planning, 43(2-3), 354-363.
- Magretta, J. (2002). Why Business Models Matter. Harvard Business Review, 80(5), 3-8.
- Study level
- Honours
- Supervisors
- QUT
- Organisational unit
Science and Engineering Faculty
- Research area
- Contact
- Please contact the supervisor.
Dr Erwin Fielt
