Service innovation and stakeholder engagement
Research in this area focuses on technological and non-technical innovation in the services sector and how these new industries can adopt a socially responsible and sustainable approach in a challenging, contemporary and global environment.
Research programs
The theme comprises three major programs:
Projects
This is just a sample of our research activity in this area.
- Advertising and gaming
- Services and social networks
- Internal marketing and organisational change
- Moderating alcohol consumption in young males
- Consumer motives for complaining to a third party
- Services quality in the financial planning industry
- Service challenges and social responsibility
- Services Innovation
- Employee and customer attitudes towards the new social marketing campaign
- M-gambling: a strategic social marketing approach to protect vulnerable consumers
Student topics
Potential topics for new research students, and topics our students are currently studying.
People
Program leaders
- Services innovation program
- Professor Judy Drennan
- Services and social networks
- A/Professor Rebekah Russell-Bennett
- Service challenges and social responsibility
- Dr Jennifer Bartlett
Research degree enquiries
QUT Business School - Research Support Office
- Phone: 3138 1407
- Int. phone: +61 07 3138 1407
- Email: bus.research@qut.edu.au
- Level 7, Z Block,
Room Z704
Gardens Point
2 George St
Brisbane QLD 4000
- Postal address:
Research Support Office - QUT Business School
2 George St
Brisbane QLD 4001
