Consumers and markets
Overview
The research in this broad area focuses on consumer attitudes and influences, and the dynamic markets and contexts in which businesses operate.
Research programs
The theme comprises two major programs and one research group:
Projects
This is just a sample of our research activity in this area.
Student topics
Potential topics for new research students, and topics our students are currently studying.
- Doors open tomorrow: exploring consumer ritualism in the context of post Christmas sales
- Toward a Measurement of Self Gifting Behaviour: Scale Development Validation and Replication
- Impulsive and indulgent self-gifting: effects of negative mood reduction and post-purchase regret
- The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
- Only from my backyard: Measuring region-of-origin effects on consumers' product evaluations and purchase intentions of non-branded seafood
- Clinical trials or pharmacist advice: The influence on health consumers' perceptions of trust and decision making
People
Program leaders
- Dynamic markets
- Dr Rumintha Wickramasekera
- Consumer research
- Professor Brett Martin
Research degree enquiries
QUT Business School - Research Support Office
- Phone: 3138 1407
- Int. phone: +61 07 3138 1407
- Email: bus.research@qut.edu.au
- Level 7, Z Block,
Room Z704
Gardens Point
2 George St
Brisbane QLD 4000
- Postal address:
Research Support Office - QUT Business School
2 George St
Brisbane QLD 4001
