Consumers and markets
Overview
The research in this broad area focuses on consumer attitudes and influences, and the dynamic markets and contexts in which businesses operate.
Research programs
The theme comprises two major programs:
Projects
This is just a sample of our research activity in this area.
Student topics
We're looking for students to study these topics.
- Doors open tomorrow: exploring consumer ritualism in the context of post Christmas sales
- Toward a Measurement of Self Gifting Behaviour: Scale Development Validation and Replication
- Impulsive and indulgent self-gifting: effects of negative mood reduction and post-purchase regret
- The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
People
Program leaders
Dynamic Markets
Consumer Research
Research degree enquiries
QUT Business School - Research Support Office
- Phone: 3138 1407
- Int. phone: +61 07 3138 1407
- Email: bus.research@qut.edu.au
Level 7
,
Z Block
Room Z704
Gardens Point
2 George St, Brisbane QLD
4000
Postal address:
Research Support Office - QUT Business School
2 George St
Brisbane QLD 4001
