Research areas

Fundamental research and methodological advance

This theme undertakes fundamental research into creativity and innovation.

New modes of engagement and creative practices

This research theme seeks to re-contexualise and hybridise traditional media and art-form practices for emerging technological, cultural and service contexts.

New tools, technologies and performance interfaces

This research theme investigates the new methods, platforms and interfaces which constitute new media applications for the creative society. 

New models of creative enterprise and management

Creative Industries researchers recognise that while innovation increasingly occurs where science, technology and the arts meet, new business models for creative enterprise are necessary to harness and exploit creativity in a commercial context and for commercial ends.