Units

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Sample subject outline - 13 Week Teaching Period - 1 2013

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

In order for business to operate successfully and profitably in today's competitive marketplace, its practitioners will need to be conversant with various marketing principles and concepts. More and more firms are finding that survival and growth depends very much on understanding customer needs, as well as the marketing environment in which they compete/operate. This unit introduces students to the key foundation principles of marketing, marketing strategies and tactics in order to adapt and respond to a continuously changing marketplace.

Aims

To introduce students to the basic concepts of the related disciplines of advertising, marketing and public relations and how they relate to the wants and needs of consumers.

To develop the communication skills of students and develop an appreciation of the role of communication in business.

Objectives

Unit Objectives
The core objective is to introduce students to the major challenges facing or confronting marketers operating in diverse and complex settings. The unit aims for students to be able to:

1. outline the scope and comprehend the principles of advertising, marketing and public relations and explain why they are important to contemporary organisations;
   
   
2. assess the marketing environment, understand the complexity of the marketing environment and demonstrate its effect on marketing decisions;
   
   
3. research and obtain information about current marketing trends and organisations;
   
   
4. apply marketing techniques and theories to develop creative solutions to marketing problems;
   
   
5. communicate clearly with audiences.
   
   
6. research, formulate and defend (via written and oral presentations, effective preparation and active participation in group discussion), arguments relating to marketing issues, problems or concerns.

Course Learning Goals (Undergraduate)

The QUT Business School has established the Assurance of Learning (AOL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:

Have knowledge and skills pertinent to a particular discipline (KS)

1.1 Integrate and apply disciplinary theory and skills to practical situations.
1.2 Incorporate the use of technology appropriate to the discipline and context.

Be critical thinkers and effective problem solvers (CTA)

2.1 Identify, research and critically analyse information relevant to a business problem or issue, be able to synthesise that information in order to evaluate potential solutions, make recommendations or otherwise effectively address the problem or issue.

Be professional communicators in an intercultural context (PC)

3.1 Communicate effectively through written tasks appropriate to varied contexts and audiences.
3.2 Communicate effectively through professional oral presentations appropriate to varied contexts and audiences.

Be able to work effectively in a Team Environment (TW)

4.1 Demonstrate effective team skills in order to contribute appropriately to the production of a group output.

Have a Social and Ethical Understanding (SEU)

5.1 Apply ethical reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by social and cultural understanding.

Content

Content includes the marketing concept, segmentation, market research, planning, consumer behaviour, advertising and public relations, the marketing environment, pricing and distribution.

Approaches to Teaching and Learning

Lectures, Group Work, Structured Exercises, written briefs, professional presentations, case studies and Group Discussion are used to achieve the objectives of the unit.

Teaching Mode
There are two hour lecture, one hour tutorial, and one hour workshop per week.
Tutorial classes commence in week 2.

Late Assignment Policy
Students will be penalised for the late submission of assessment items. Refer to the Diploma Course Guide for details.

Review of Grades or Academic Rulings
For rules on how to apply for a review of grade, refer to the Diploma Course Guide.

Consultation
The lecturer will be available for consultation from Week 2. Times will be advised in class and will also be displayed in a schedule at Reception on Level 3 and on the BSD126 Blackboard site.

Exam Timetable
The exam timetable will be displayed on the Noticeboard on Level 3 by Week 11.

Assessment

Assessment includes both formative and summative feedback components.

This unit may require students to submit their assessment items through SafeAssign.
Please refer to the Week 1 document for this unit.

Assessment name: Mid-Semester Examination
Description: Formative and Summative
Multiple Choice. Review of weeks 1-5
Relates to objectives: 1, 2, 3 and 4 and AoL goals: KS(1.1)
Weight: 20%
Internal or external: Internal
Group or individual: Individual
Due date: Week 7

Assessment name: Marketing Plan
Description: Formative and Summative
The marketing plan consists of 2 parts. A marketing brief (max. 1000 words), written individually, and worth 20%. A country will be assigned by the tutor to each student in the first tutorial, (lecture week 2). Completed brief will be submitted in week 8. The second part will be a presentation by a team (10%) in week 11.
Both the brief and the oral presentation will apply key elements of a marketing strategy.
Relates to objectives: 1, 2, 3, 4, 5, 6 and AoL goals:KS (1.1), PC (3.1, 3.2)
Weight: 30%
Internal or external: Internal
Group or individual: Group
Due date: Week 8, 10 & 11

Assessment name: Examination
Description: Summative
End semester Exam - Multiple-Choice and written Answer/Essays. Review of Weeks 1 - 13.
Relates to objectives: 1, 2, 3, 4 and 5 and AoL goals:KS (1.1) and SEU (5.1)
Weight: 50%
Internal or external: Internal
Group or individual: Individual
Due date: Exam period

Academic Honesty

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Text

1. Kerin, R., McDonnell. J., de Meyrick, J., Garrett, T.,Rod, M., Rugimbana, R.,.... Rudelius, W. 2008.Marketing: The Core (1st Ed). Sydney, Australia: McGraw Hill:
   
   

References

1. Kotler, P., Adam, S., Denize, S.. and Armstrong, G. (2009) Principles of Marketing, (4th Ed.) Sydney, Australia: Prentice Hall Inc.
   
   
2. Pride, W.M. and Ferrell, O.C. (2010), Marketing, (2010 Ed) Mason, Ohio: South-Western Cengage Learning.
   
   
3. Kotler, P., Adam, S., Brown, L., & Armstrong, G.(2003). Principles of Marketing. (2nd Ed). Sydney, Australia: Prentice Hall Inc.
   
   
4. Kotler, P., Brown L., Adam, S., Burton, S. & Armstrong, G.(2007). Marketing, (7th Ed.). Sydney, Australia: Pearson Education.
   
   
5. Quester, P., McGuiggan, R., Kerin, R., Berkowitz, E., Duncan, A., & Arens, W (2005). Marketing, (2nd Ed.). Sydney, Australia: McGraw-Hill and QUT Custom Publications.
   
   
6. Stanton, W., Miller, K., & Layton, R. (2000). Fundamentals of Marketing. (4th Ed.). Sydney, Australia: McGraw-Hill.


Please refer to the Blackboard site for further information.
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Risk assessment statement

There are no out of the ordinary risks associated with this unit.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Last modified: 14-Mar-2013