Units

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Sample subject outline - 6 Week Teaching Period - 5 2012

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

To enrol in this unit after CPNS mid-year orientation in July you must contact Dr Wendy Scaife, by email w.scaife@qut.edu.au or phone 3138 8051.

This unit builds on its pre-requisite, Fundraising/Development Principles, and applies the concepts introduced in that unit. It tracks various strategies and tactics for mobilising resources in a nonprofit organisation and provides insights to the challenges and processes involved in each technique. Evaluating fundraising operations is a capstone topic to the unit.

Aims

To provide students with the understanding of why and how various fundraising/development techniques operate and to enable students to assess the implementation of such approaches in the causes in which they may work or volunteer.

Objectives

Course Learning Goals (Postgraduate)

The QUT Business School has established the Assurance of Learning (AoL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools.

Students will develop the following capabilities relevant to a contemporary global and sustainable business environment. The specific course learning goals that apply to this unit are shown in the assessment section of this unit outline.

Have knowledge and skills pertinent to a particular discipline (KS)

1.1 Well-researched knowledge and critical understanding applied to issues at the forefront of a specialised discipline area
1.2 Ability to select and use effectively a range of tools and technologies to locate and/or generate information appropriate to the disciplinary context

Be critical thinkers and effective problem solvers (CTA)

2.1 Apply logical, critical and creative thinking and judgement to generate appropriate solutions to problems in the disciplinary context

Be professional communicators in an intercultural context (PC)

3.1 Ability to create and present professional documents and/or reports using high levels of analysis/synthesis/evaluation for a range of contexts and audiences
3.2 Ability to orally communicate and justify ideas and information, at a professional level, for a variety of contexts and audiences, including peers and discipline specialists

Be able to work effectively in a Team Environment (TW)

4.1 Operate effectively and with flexibility to achieve common goals in collaborative settings, using a range of skills, including leadership, negotiation, reflection, proactivity and support for team members

Have a Social and Ethical Understanding (SEU)

5.1 Apply knowledge of the ethical, social and cultural dimensions relevant to business situations, including appropriate standards or codes of practice, to provide courses of action

The specific course learning goals that apply to this unit are shown in the assessment section of this unit outline.

Unit Objectives:

On completing this unit, you will be able to:

1. Illustrate elements of a well rounded development program;
2. Discuss the benefits and costs of different fundraising/development techniques;
3. Apply evaluation tools to fundraising programs and projects; and
4. Maintain an up to date ongoing knowledge of fundraising techniques by understanding secondary information sources and their access.

Content

The content in this unit focuses on several different fundraising/development techniques and how they may be evaluated.

Approaches to Teaching and Learning

This unit draws upon both didactic lecturing and interactive learning. The weekly 3-hour class meetings generally include an initial lecture component, class discussions and sometimes small group exercises. The lecture component typically precedes the group exercises. To supplement these activities, a range of materials is available including this unit outlines, the readings and an online (Blackboard) site.

Lectures are designed to introduce students to the concepts and principles that guide successful practice across a range of settings. Class discussions and exercises further develop understanding of the issues and principles in practice.
For less experienced fundraisers, wider reading is helpful. Learning in this subject occurs through pre-reading, listening to lectures, asking questions, discussing and challenging ideas and issues, participating in workshops and follow-up reading and evaluation.

Assessment

Assessment must be uploaded to the GSN489 Blackboard site. The assessment in this unit aims to support your achievement of the AoL objectives. In working through the content of this unit, certain generic skills will be fostered that provide graduates with lifelong learning skills.Students receive feedback on your learning as you progress toward the development of knowledge, understanding, skills and attitudes (formative assessment).

Assessment name: Case Statement
Description: A representative organisation/ project will be provided and you will write a 500 word external case statement for its fundraising.
Length/Duration: 500 words maximum
Relates to objectives: KS (1.2), CTA (2.1), PC (3.1)
Weight: 40%
Internal or external: Internal
Group or individual: Individual
Due date: Week 3

Assessment name: Fundraising Plan
Description: A representative organisation/project will be provided and you will write a fundraising plan drawing upon the literature, your own thinking and reading to highlight how this organisation might raise funds.
Length/Duration: 2,000 words maximum
Relates to objectives: KS (1.2), CTA (2.1), PC (3.1)
Weight: 60%
Internal or external: Internal
Group or individual: Individual
Due date: Week 6

Academic Honesty

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Prescribed Text

Sargeant, Adrian, Shang, Jen and Associates (2010) Fundraising principles and practice, Jossey-Bass, San Francisco.
N.B. A student resource website for this text is available at http://www.studyfundraising.info

Additional Resources

Sargeant, Adrian, Shang, Jen and Associates (2010) Fundraising principles and practice, Jossey-Bass, San Francisco.
N.B. A student resource website for this text is available at http://www.studyfundraising.info

Additional Resources

The following are useful references, including textbooks, journals and websites. Additional references can also be found at the unit Blackboard site: https://blackboard.qut.edu.au

Ahern, Tom The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible, Emerson and Church, Medfield, MA.
Ahern, Tom and Joyaux, Simone (2007) Keep your donors: the guide to better communications and stronger relationships, Jossey Bass, San Francisco.
Andreasen, A. and Kotler, P. (2003) Strategic marketing for nonprofit organisations, 6th edn., Prentice Hall, N.J.
Bailey, Tracey (2007) The Most Powerful Tool in your Kit: Your Case for Support, Presentation to AFP Fundraising Day, Toronto Canada.
Bianchi, A. (2005) `I Want You to meet Joe: How a riveting message can get your message across,¿ Stanford Social Innovation Review, Spring.
Bird, Drayton (2007) Commonsense Direct and Digital Marketing, Kogan Page, London.
Bonk, K., Griggs, H. and Tynes, E., (1999) The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public-Policy, Handle Crisis, and More! Jossey-Bass, San Francisco.
Burk, Penelope (2003) Donor-Centered fundraising: how to hold on to your donors and raise much more money, Burk and Associates Ltd, Hamilton, Ontario.
Burk, Penelope (2000) Thanks! A guide to Donor-Centered fundraising, Burk and Associates Ltd, Hamilton, Ontario.
Burnett, K. (1993) Relationship Fundraising, White Lion Press, London.
Burnett, Ken (2006) The Zen of fundraising: 89 timeless ideas to strengthen and develop your donor relationships, White Lion, London.
Compton, Everald. (1995) The Generosity of Profit, Boolarong Press, Brisbane.
Centre of Philanthropy and Nonprofit Studies, Queensland University of Technology (QUT) (2004) Philanthropy, development and frundraising in arts/culture and sport: scoping the international environment Commonwealth of Australia Report prepared for the Department of Communications, Information Technology and the Arts.
(Illustrates fundraising cycle in action using best practice arts/sport cases from various countries.)
Compton, Everald. (1995) The Generosity of Profit, Boolarong Press, Brisbane.
Drucker, Peter F. (1990) Managing the Nonprofit Organization: Practices and Principles, Butterworth-Heinemann, London.
Duschinsky, Jon (2006) Building the World's Greatest Case for Support, Presentation to AFP Greater Toronto Chapter.
Greenfield, J.M. 91994) Fundraising Fundamentals, New York, John Wiley & Sons, Inc.
Hart, T., Greenfield, J.M. and Johnson, M (2005) Nonprofit Internet Strategies: Best Practices for Marketing, Communications and Fundraising, Wiley, N.Y.
Hershey, Christine (2005) The Communications Toolkit, A guide to navigating communications for the nonprofit world. Available to download in PDF format at: www.hersheycause.com/clients-cause.php
Klein, Kim (2007) Fundraising for Social Change 5th ed., Jossey-Bass, San Francisco.
McLeish, B. (2007) Yours, mine and ours: creating a compelling donor experience, John Wiley and Sons, Hoboken.
Rosso, Henry A. and Associates (1996) Achieving Excellence in Fund Raising, Jossey-Bass, San Francisco.
Sargeant, Adrian and Jay, Elaine (2004) Building donor loyalty: the fundraiser¿s guide to increasing lifetime value, Jossey-Bass, San Francisco.
Sargeant, A. and Jay, E. (2004) Fundraising Management: Analysis, Planning, Practice, Routledge, London.
Schwartz, Nancy E. Getting Attention: the Getting Attention newsletter and blog are sources of ideas, tactics and tips for nonprofit communicators focused on helping their organizations succeed through effective mar keting www.gettingattention.org/
Seiler, Timothy (2001) Devloping your case for support, Jossey-Bass, San Francisco.
Seiler, Timothy L., Roadmap to Fundraising Success, http://www.philanthropy.iupui.edu/TheFundRaisingSchool/recourseReadings/raodmap_to_fundraising_success.pdf
Smyth, Julian (2004) Relationship Fundraising, Quickguides, Wiremill Press, London.
Sprinkel Grace, K. (2005) Beyond Fund Raising: New Strategies for nonprofit innovation and investment, John Wiley & Sons, New York.
Wilson, T.D. (2008) Winning Gifts: Make Your Donors Feel Like Winners, John Wiley and Sons, Hoboken.
Wymer, W., Knowles, P. and Gomes, R. (2006) Nonprofit marketing: marketing management for charitable and nongovernmental organizations, Sage, Thousand Oakes.
The Principles and Standards of Fundraising Practice on teh Fundraising Institute Australia site are aslo invaluable reading; http://www.fia.org.au

Risk assessment statement

There are no out-of-the-ordinary risks associated with lectures in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Last modified: 25-Jun-2012