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Global Business

Unit code: BSB119
Contact hours: 3 per week
Credit points: 12
Information about fees and unit costs

This unit examines the drivers of globalisation and the diversity of country markets at an introductory level. It develops the skills and understanding to identify and respond to the opportunities, challenges and risks of conducting business across politically, economically and culturally diverse environments. An authentic country feasibility study is undertaken to help identify where a firm can find opportunities both in terms of actual and potential markets and the location for value-adding activities. The unit aims for students to have developed a comprehension of the nature and role of globalisation and the drivers of international business, a. knowledge of the competitive forces and challenges confronting all business as a consequence of globalisation processes and an awareness of the additional knowledge and skills required of management to operate business internationally across a diversity of environments.


Availability
Semester Available
2013 Semester 1 Yes
2013 Semester 2 Yes
2013 Summer Yes

Sample subject outline - Semester 1 2013

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

In this globalised environment there is a growing interdependency among people and institutions around the world. This unit examines the drivers of globalisation and the diversity of country markets at an introductory level. It develops the skills and understanding to identify and respond to the opportunities, challenges and risks of conducting business across politically, economically and culturally diverse environments. An authentic country feasibility study is undertaken to help identify where a firm can find opportunities both in terms of actual and potential markets and the location for value-adding activities.

Aims

The aims of this unit are for you to develop:

1. a comprehension of the nature and role of globalisation and the drivers of international business;
2. knowledge of the competitive forces and challenges confronting all business as a consequence of globalisation processes;
3. an awareness of the additional knowledge and skills required of management to operate business internationally across a diversity of environments

Objectives

Course Learning Goals (Undergraduate)

The QUT Business School has established the Assurance of Learning (AoL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools.

Have knowledge and skills pertinent to a particular discipline (KS)

1.1 Integrate and apply disciplinary theory and skills to practical situations
1.2 Incorporate the use of technology appropriate to the discipline and context

Be critical thinkers and effective problem solvers (CTA)

2.1 Identify, research and critically analyse information relevant to a business problem or issue, be able to synthesise that information in order to evaluate potential solutions, make recommendations or otherwise effectively address the problem or issue

Be professional communicators in an intercultural context (PC)

3.1 Communicate effectively through written tasks appropriate to varied contexts and audiences
3.2 Communicate effectively through professional oral presentations appropriate to varied contexts and audiences

Be able to work effectively in a Team Environment (TW)

4.1 Demonstrate effective team skills in order to contribute appropriately to the production of a group output

Have a Social and Ethical Understanding (SEU)

5.1 Apply ethical reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by social and cultural understanding

The specific course learning goals that apply to this unit are shown in the assessment section of this unit outline.

Unit Objectives

On the successful completion of this unit, you will be able to:
1. compare the intercultural, ethical and legal, economic, political and regulatory environments of global markets and determine how the
similarities/differences impact upon country market potentials, business models, behaviours, decisions and functions;
2. critically analyse mini international businesses cases (not previously encountered) to show how and why internationalisation is critical to the
success of business; and assess innovative ways to sustain business competitiveness via internationalisation;
3. demonstrate the skills of teamwork, written communication, self-assessing and presenting research and analysis of a country feasibility
study.

Content

Introduction
An overview of Global Institutions & Country feasibility analysis
Regional/country markets and Databases
Business environments - socio-economic characteristics
Business environments - cultural diversity
Business environments - trade and investment
Business environment - political
Going international - mode of entry
Business environments - ethical and legal
Foreign exchange and finance
Global Marketing, Advertising and PR
Regional Economic Integration
Current issues and review

Approaches to Teaching and Learning

Business value real world focused learning and teaching for business professionals where the focus is on learners playing an active role in the knowledge acquisition process. In this environment authentic assessment items and experiential learning with an international focus is highly desirable. Therefore, experiential and problem-based learning to enhance students' creative and critical thinking is valuable. The Assessment items proposed for BSB119 meets these requirements.

Assessment

Students will receive feedback in various forms throughout the semester which may include:


  • Informal: worked examples, such as verbal feedback in class, personal consultation

  • Formal: in writing, such as checklists (e.g. criteria sheets), written commentary

  • Direct: to individual students, either in written form or in consultation

  • Indirect: to the whole class
  • Assessment name: Case Study
    Description: Compulsory. Assessment will be based on short answer written exercises submitted in class.
    Length or Duration: approx 350 - 500 words
    Formative or Summative: Formative and Summative
    Relates to objectives: Unit Objectives: 2, 3 and AoL goals: KS (1.1), KS (1.2), CTA (2.1), SEU (5.1)
    Weight: 20%
    Internal or external: Internal
    Group or individual: Individual
    Due date: Week 4

    Assessment name: Country Feasibility Report
    Description: This assessment item is designed to build and assess teamwork, planning, organising, cognitive, research and problem solving skills and the ability to formulate innovative solutions and propose a course of action. Students will use the SPARK program to evaluate their own and their team members' contributuions to the report.
    Length or Duration:Report 1500 words (excluding references, graphs, tables appendices and cover sheets)
    Formative or Summative: Formative and Summative
    Relates to objectives: Unit objectives: 1,2 & 3 and AoL goals: KS (1.1), KS (1.2), CTA (2.1), PC (3.1), PC (3.2), TW (4.1)
    Weight: 30%
    Internal or external: Internal
    Group or individual: Group
    Due date: Week 9

    Assessment name: Final Examination
    Description: It consists of multiple choice and short answer, short essay style case study analysis questions.
    Length or Duration: 2 hours working and 10 minutes perusal
    Formative or Summative: Summative
    Relates to objectives: Unit objectives: 1, 3 and AoL goals: KS (1.1), KS (1.2), CTA (2.1), SEU (5.1)
    Weight: 50%
    Internal or external: Internal
    Group or individual: Individual
    Due date: Central Exam Period

    Academic Honesty

    QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

    A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

    Resource materials

    Prescribed Text
    Hill, C.W., Cronk, T. and Wickramasekera, R. (2011), Global Business Today: Asia Pacific Edition (2nd ed.), McGraw-Hill

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    Risk assessment statement

    There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
    view the Emergency video.

    Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

    Last modified: 20-Dec-2012