Units
Contemporary Issues in Marketing
Unit code: AMN447
Contact hours: 3 per week
Credit points: 12
Information about fees and unit costs
This unit offers advanced study of topical issues and emerging trends in marketing practice as a result of new technologies, current events and their impact on local, national and international enterprises. In depth interaction with business and public policy leaders expands students research, reflection and strategic thinking abilities.
Availability
| Semester | Available |
|---|---|
| 2013 Semester 2 | Yes |
Sample subject outline - Semester 2 2012
Note: Subject outlines often change before the semester begins. Below is a sample outline.
Rationale
This unit forms a bridge between the unit topics of the current study program and the broader range of emerging issues impacting the future of marketing and its role in business strategy.
Aims
This aim of this unit is to offer advanced study of topical issues and emerging trends in marketing, thus complementing and extending knowledge gained in other more fundamental units in the postgraduate marketing program. The unit offers the opportunity to keep up-to-date with selected issues and forces of change that are impacting worldwide on contemporary marketing practice and theory.
Objectives
Course Learning Goals (Postgraduate)
The Faculty of Business has established the Assurance of Learning (AOL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:
Have knowledge and skills pertinent to a particular discipline (KS)
1.1 Well-researched knowledge and critical understanding applied to issues at the forefront of a specialised discipline area
1.2 Ability to select and use effectively a range of tools and technologies to locate and/or generate information appropriate to the disciplinary context
Be critical thinkers and effective problem solvers (CTA)
2.1 Apply logical, critical and creative thinking and judgement to generate appropriate solutions to problems in the disciplinary context
Be professional communicators in an intercultural context (PC)
3.1 Ability to create and present professional documents and/or reports using high levels of analysis/synthesis/evaluation for a range of contexts and audiences
3.2 Ability to orally communicate and justify ideas and information, at a professional level, for a variety of contexts and audiences, including peers and discipline specialists
Be able to work effectively in a Team Environment (TW)
4.1 Operate effectively and with flexibility to achieve common goals in collaborative settings, using a range of skills, including leadership, negotiation, reflection, proactivity and support for team members
Have a Social and Ethical Understanding (SEU)
5.1 Apply knowledge of the ethical, social and cultural dimensions relevant to business situations, including appropriate standards or codes of practice, to provide courses of action
Unit Objectives
At the completion of this unit, students will be able to demonstrate their:
1. Knowledge of current and emerging trends and issues in the macroenvironment, business and society (global; national; local) that may have an impact on the scholarship and practice of marketing.
2. Knowledge of current and emerging trends and issues in marketing theory and practices with a view to the consequences on the scholarship and practice of marketing.
3. Ability to identify and analyse issues and their impact on marketing practice.
4. Ability to consider useful, practical and commercial solutions and applications to the challenges and opportunities identified.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Content
Approaches to Teaching and Learning
This unit will apply considerable teaching and learning flexibility. The teaching and learning process will include lectures, seminars, tutorials, case analyses, and seminar presentations. It may also include briefings from guest lecturers, local practitioners and industry marketing leaders.
Assessment
Students will have exam feedback by week 8. Students will share feedback on their ideas, their insights and analysis of issues at weekly tutorials.
Students will receive feedback in various forms throughout the semester which may include:
Assessment name:
Mid Semester Exam
Description:
Short essay answer format with questions addressing topics covered in weeks 1-6.
Length / duration: 1 hour 15 minutes + 10 minutes perusal.
Formative or Summative: Formative and Summative.
Relates to objectives:
Unit objectives 1, 2, 3, 4 and AOL goals: 1.1, 2.1, 5.1.
Weight:
40%
Internal or external:
Internal
Group or individual:
Individual
Due date:
Week 7
Assessment name:
Marketing Issues Presentation
Description:
Contemporary Marketing Issues Presentation.
Students are required to present on a contemporary issue linked to marketing theory and practice.
Length/Duration: 15 minutes (presentation); 1,000 words (report)
Formative or Summative:Formative and Summative.
Relates to objectives:
Unit objectives: 3, 4 and AOL goals: KS (1.1), (1.2), CTA (2.1)
Weight:
30%
Internal or external:
Internal
Group or individual:
Group
Due date:
Week 11
Assessment name:
Marketing Issues Paper
Description:
Contemporary Marketing Issues Paper
Students will discuss a contemporary marketing issue using a persuasive essay format.
Length/Duration:1,500 words
Formative or Summative: Formative and Summative.
Relates to objectives:
Unit objectives: 1, 2, 3, 4 and AOL goals: KS (1.1), (1.2), CTA (2.1), SEU (5.1).
Weight:
30%
Internal or external:
Internal
Group or individual:
Individual
Due date:
Week 13
Academic Honesty
QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.
A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.
Resource materials
Prescribed Text
There is no set text for this unit. Detailed reading lists on topical issues will be provided on Blackboard.
Journals and Other Sources
Journal of Macromarketing; Journal of Marketing; Journal of Marketing Research; Harvard Business Reveiw; Journal of Industrial Marketing; Psychology & Marketing; European Journal of Marketing; Business Horizon; Fortune; Prometheus; Journal of Contemporary Business; Business Week; Business Monthly; Marketing; Australian Financial Review; The Australian; other relevant journals and news sources plus various web sites as discussed in class.
Risk assessment statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.
Last modified: 12-Jun-2012
