Units
Product and Service Innovation
Unit code: AMN443
Contact hours: 3 per week
Credit points: 12
Information about fees and unit costs
This unit examines the dynamics of innovation and development within the mix of core marketing activities of organisations. Once establishing the integral role innovation plays in organisations, the unit also reviews the key stages in the process of creating, developing and implementing new product and service concepts including product, service and market analysis, design, innovation, evaluation and testing of ideas, branding and packaging, market testing and investment analysis.
Availability
| Semester | Available |
|---|---|
| 2013 Semester 1 | Yes |
Sample subject outline - Semester 1 2013
Note: Subject outlines often change before the semester begins. Below is a sample outline.
Rationale
This unit is delivered in both internal and external modes. The external offering of this unit is only available to domestic students admitted to the BS16 Master of Business, BS17 Master of Business (Advanced), BS18 Master of Business/Master of Business courses and the BS39 Graduate Certificate in Business.
Leading scholars including Drucker and Levitt have cited expertise in marketing and innovation as fundamental to business success. This unit explores both theory and application of innovation and how successful innovation can be achieved by following a clearly defined process.
Aims
The aim of this unit is to provide students with a foundation of knowledge and capability to perform product or service innovation in an organisation and to investigate and innovate the process of development to suit organisational objectives.
Objectives
Course Learning Goals (Postgraduate)
The QUT Business School has established the Assurance of Learning (AOL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:
Have knowledge and skills pertinent to a particular discipline (KS)
1.1 Well-researched knowledge and critical understanding applied to issues at the forefront of a specialised discipline area
1.2 Ability to select and use effectively a range of tools and technologies to locate and/or generate information appropriate to the disciplinary context
Be critical thinkers and effective problem solvers (CTA)
2.1 Apply logical, critical and creative thinking and judgement to generate appropriate solutions to problems in the disciplinary context
Be professional communicators in an intercultural context (PC)
3.1 Ability to create and present professional documents and/or reports using high levels of analysis/synthesis/evaluation for a range of contexts and audiences
3.2 Ability to orally communicate and justify ideas and information, at a professional level, for a variety of contexts and audiences, including peers and discipline specialists
Be able to work effectively in a Team Environment (TW)
4.1 Operate effectively and with flexibility to achieve common goals in collaborative settings, using a range of skills, including leadership, negotiation, reflection, proactivity and support for team members
Have a Social and Ethical Understanding (SEU)
5.1 Apply knowledge of the ethical, social and cultural dimensions relevant to business situations, including appropriate standards or codes of practice, to provide courses of action
Unit Objectives
At the conclusion of this unit, you will have:
1. Obtained detailed conceptual knowledge of product and service innovation;
2. Developed analytical and investigative skills in product and service innovation through practical application; and
3. Developed communication and research skills at post-graduate level, including literature research skills, writing and oral presentation skills and facilitation skills.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Content
The major topics to be covered in this unit include the process of product development and methods of innovation. the development of new technologies, and aspects associated with commercialisation and market development.
Approaches to Teaching and Learning
Students are introduced to theory and concepts which underlie successful innovation through lectures and reference to a range of literature sources, including academic journals and online information. Practical application is investigated through case studies from text publications and online sources which students summarise and present to class on a regular basis in tutorials during the semester.
Assessment
Students will receive feedback in various forms throughout the semester which may include:
Assessment name:
Theory Exam
Description:
This test will provide opportunity to focus your learning on the main aspects of product and service innovation theory that underpin this unit. This knowledge is applied in subsequent assessment activities in this unit.
Length/Duration: 1 hour & 10 minutes plus 10 minutes perusal
Formative or summative: Summative
Relates to objectives:
Unit objectives: 1, 2, 3 and AOL goals: KS (1.1), CTA (2.1), SEU (5.1)
Weight:
40%
Internal or external:
Internal
Group or individual:
Individual
Due date:
Week 7
Assessment name:
Tutorial Journal
Description:
Students prepare notes on set tutorial exercises and upload these notes prior to each week's tutorial.
Due Date: Progressive and submit in week 11
Length/Duration: 1,000 words + exhibits.
Formative or summative: Formative
Relates to objectives:
Unit objectives: 2, 3 and AOL goals: KS (1.1), (1.2), CTA (2.1), SEU (5.1)
Weight:
20%
Internal or external:
Internal
Group or individual:
Individual
Due date:
Progressive
Assessment name:
Product Innovation Project
Description:
In this project students define an idea for a new product or service and investigate its development and potential commercialisation following steps in the product development process. Students produce a 2000 word report and a 300 word summary that provides the basis of a 10 minute presentation to class.
Length: 2,000 words
Formative or summative: Formative and Summative
Relates to objectives:
Unit objectives: 1, 2, 3 and AOL goals: KS (1.1), (1.2) CTA (2.1), PC (3.1), (3.2), TW (4.1), SEU (5.1)
Weight:
40%
Internal or external:
Internal
Group or individual:
Group
Due date:
Week 12 and 13
Academic Honesty
QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.
A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.
Resource materials
Crawford C. M. and Di Benedetto, A. (2011) New Products Management, Irwin McGraw-Hill, 10th edition
Risk assessment statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.
Last modified: 20-Dec-2012
