Units

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Sample subject outline - Semester 1 2013

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.

Aims

The aim of this unit is to develop an understanding of the challenges and opportunities presented by the diversity of international markets and of the marketing strategies that firms can employ to meet these challenges and exploit these opportunities.

Objectives

Course Learning Goals (Undergraduate)
The QUT Business School has established the Assurance of Learning (AOL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:

Have knowledge and skills pertinent to a particular discipline (KS)

1.1 Integrate and apply disciplinary theory and skills to practical situations
1.2 Incorporate the use of technology appropriate to the discipline and context

Be critical thinkers and effective problem solvers (CTA)

2.1 Identify, research and critically analyse information relevant to a business problem or issue, be able to synthesise that information in order to evaluate potential solutions, make recommendations or otherwise effectively address the problem or issue

Be professional communicators in an intercultural context (PC)

3.1 Communicate effectively through written tasks appropriate to varied contexts and audiences
3.2 Communicate effectively through professional oral presentations appropriate to varied contexts and audiences

Be able to work effectively in a Team Environment (TW)

4.1 Demonstrate effective team skills in order to contribute appropriately to the production of a group output

Have a Social and Ethical Understanding (SEU)

5.1 Apply ethical reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by social and cultural understanding

Unit Objectives
Upon completion of this unit, you should be able to:

1. Comprehend the range of international marketing strategies with which to compete in different country markets.
2. Explain the impact and opportunities of technology on internationalising businesses.
3. Critically evaluate the ethical dilemmas facing internationalising business through a case study analysis
4. Communicate using written report format and case study analysis.

The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.

Content

This unit covers issues relevant to the challenges of international marketing. International marketing decisions are made within a context that is influenced by political, economic and social and legal environments that are covered in this unit. This unit also examines the use of strategic planning, analysis of markets and the implementation of market plans in an international context.

Other topics relevant to international marketing that are covered here include products, branding, international services marketing, export and global pricing strategies, as well as international channels of distribution and promotional strategies.

Approaches to Teaching and Learning

This unit will be delivered in the format of a lecture and a tutorial. Teaching and learning activities make use of real world, authentic, problem-solving and decision making case studies, scenarios and real world domestic and international examples. The unit will also include an authentic assignment developing a case study. Lecture outlines will be available on the Blackboard site in advance. Tutorial exercises include real world cases that require analysis, problem solving and decision making in relation to international marketing issues. These interactive teaching and learning strategies will enable students to gain the generic skills of leadership, written and verbal communication, and critical analysis. Supporting resources will be available on the Blackboard.

This unit uses the SafeAssign tool in BlackBoard. SafeAssign is a text matching tool that assists students to develop the academic skills required to correctly use and cite reference material as well as to check citations and determine possible instances of plagiarism. You will be expected to submit draft and/or final versions of one or more assignments using SafeAssign. Your Unit Coordinator will provide detailed information on how the software will be used in this unit.

Assessment

Please see the summary of assessments for information about assessment items in this unit. More details on assessments are provided in the AMB336 week one document on the Blackboard Site.Students will receive feedback in various forms throughout the semester which may include:

• Informal: worked examples, such as verbal feedback in class, personal consultation


• Formal: in writing, such as checklists (e.g. criteria sheets), written commentary


• Direct: to individual students, either in written form or in consultation


• Indirect: to the whole class


A series of tutorials are used to give verbal feedback on assignment 1 (week 4 and 5) and assignment 2 (week 8 and 9). Assignment 1 due in Week 6 and assignment 2 due in Week 11 will have written feedback and a criteria reference assessment attached on return. Further, tutors when requested will assist students if they have questions about how to improve their assignment when they are returned.

Assessment name: Case Study
Description: Case analysis. Guidelines and criteria reference assessment on the case study is available through Blackboard. For formative and summative assessment purposes.
Length or Duration: 1,500 words
Formative or Summative: Formative and Summative
Relates to objectives: Unit Objectives: 2 & 4 and AoL: SEU (5.1)
Weight: 30%
Internal or external: Internal
Group or individual: Individual
Due date: Week 6


Assessment name: Report
Description: Students are to present a research report on the implications of technology in the internationalisation process of the firm. Guidelines and criteria reference assessment on the report are available through Blackboard. For formative and summative assessment purposes.
Length or Duration: 1,500 words
Formative or Summative: Formative and Summative
Relates to objectives: Unit Objectives: 1 & 4 and AoL:KS (1.1), CTA (2.1)
Weight: 30%
Internal or external: Internal
Group or individual: Individual
Due date: Week 12


Assessment name: Examination (written)
Description: Short answer questions and extended written responses from all of the material covered during the unit. For summative assessment purposes. Competency in depth and scope of knowledge of all aspects of international marketing will form the basis of this assessment.
Length or Duration: 2 hours + 10 minutes perusal
Formative or Summative: Summative
Relates to objectives: Unit Objectives: 3 and AoL: CTA (2.1), PC (3.1)
Weight: 40%
Internal or external: Internal
Group or individual: Individual
Due date: Central Exam Period


Academic Honesty

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Prescribed Text
Fletcher, R. & Crawford, H. (2011), International Marketing: An Asia-Pacific perspective, 5th edition, Pearson Education Australia

Other references
Fletcher, R. & Brown, L. (2008) International Marketing: An Asia-Pacific perspective, 4th edition, Pearson Education Australia
Czinkota, M.R. & Ronkainen, I.A. (2007), International Marketing, 8th ed. Thomson South Western Press, Ohio
Cateora, P.R & Graham, J.L. (2005), International Marketing, 12th ed. Irwin McGrawhill, Boston.
Johansson, J.K. (2003), Global Marketing, 3rd ed. International edition. Irwin- McGrawhill, Boston.
Kotabe, M & Helsen, K. (2004), Global Marketing Management 3rd ed. Wiley, Hoboden, N.J

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Risk assessment statement

There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Last modified: 26-Feb-2013