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Applying Traffic Psychology

Unit code: PYB374
Contact hours: 3 per week
Credit points: 12
Information about fees and unit costs

This unit reviews the various strategies and programs designed to modify road user behaviour. Effective and ineffective approaches are compared, in order to identify the key characteristics of successful programs. While this is a stand-alone unit, it extends many of the theoretical and practical issues covered in PYB372 -Understanding Road User Behaviour.


Availability
Semester Available
2013 Semester 2 Yes

Sample subject outline - Semester 2 2013

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

This unit will provide a detailed review of the various strategies and programs that have been used in an attempt to modify road user behaviour. An overview will be provided of the different criteria and methods commonly used to assess the effectiveness of road user behaviour programs. This will facilitate a comparison of effective and ineffective approaches, designed to identify the key characteristics of successful programs. This comparison will include an analysis of relevant theoretical models that have been used to guide the development or implementation of road user safety programs. While all types of road users will be considered, special attention will be given to high-risk groups, particularly young drivers.

While this is a stand-alone unit, it extends many of the theoretical and practical issues covered in PYB372 - Traffic Psychology & Behaviour.

Aims

The aim of this unit is for students to acquire the knowledge and skills underpinning the design, implementation and evaluation of road user safety countermeasures.

Objectives

On successful completion of this unit, you should be able to:


  1. understand the interaction between human, road environment and vehicle factors contributing to road crashes;

  2. understand strategies and mechanisms used to modify road user behaviour;

  3. use theoretical models to conceptualise road user behaviour and develop crash prevention strategies and programs; and

  4. critique the implementation and evaluation of road user safety counetermeasures.

Content

The major themes that will be covered in the unit include:
1. the criteria and methods commonly used to assess the effectiveness of road user safety programs;
2. a review of the major strategies used to modify the behaviour of road users, including


  • school-based road safety programs,
  • driver/rider training and education
  • driver licensing,
  • traffic law enforcement (including policing programs, penalties and sanctions),
  • driver improvement,
  • offender management programs (e.g. rehabilitation),
  • public education
  • incentives and rewards,
  • community-based programs;

3. characteristics of cost-effective programs;
4. the complementary use of road user safety programs with traffic and vehicle engineering;
5. commonly used theoretical models underpinning road user safety programs, including

  • Deterrence Theory,
  • Social Learning Theory,
  • Theory of Planned Behaviour,
  • Problem Behaviour Theory;

6. techniques for implementing and monitoring road user safety countermeasures; and
7. methods used for evaluating the cost-effectiveness of road user safety countermeasures.

Approaches to Teaching and Learning

This unit will generally be delivered in the form of a weekly two-hour lecture, followed by a discussion-oriented tutorial designed to promote critical analysis and debate. Extensive use will be made of case studies to illustrate the value of a strategic approach to road safety and to provide problems for tutorial exercises and assessment purposes. The relevance of the unit will be enhanced through the use of guest lecturers from government and non-government agencies.

The case studies will draw on both Australian and overseas experience, to increase the relevance of the unit for international students. Issues such as drink driving (alcohol use) will be treated in a culturally sensitive manner.

Assessment

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Assessment name: Presentation
Description: Critique the effectiveness of a major road user safety countermeasure. (10 minutes)
Relates to objectives: 1 - 3
Weight: 10%
Internal or external: Internal
Group or individual: Individual
Due date: TBA

Assessment name: Assignment
Description: Document the above critique (2500-3000 words).
Due Date: 1 week after presentation
Relates to objectives: 1 - 3
Weight: 40%
Internal or external: Internal
Group or individual: Individual
Due date: TBA

Assessment name: Assignment
Description: Contrast the relative effectiveness of different countermeasures trageting a common problem behaviour (3000-3500 words).
Relates to objectives: 1, 2, 3 & 4.
Weight: 50%
Internal or external: Internal
Group or individual: Individual
Due date: Week 13

Academic Honesty

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Evans, L. (2004). Traffic safety. New York: Van Nostrand Reinhold. (Available on-line at: www.scienceservingsociety.com/ts/text.htm)

References

Christie, R. (2001). The effectiveness of driver training as a road safety measure: A review of the literature.. Melbourne: Royal Automobile Club of Victoria

Haworth, N., & Mulvihill, C. (2005). Review of motorcycle licensing and training.(No. 240). Melbourne: Monash University Accident Research Centre

Job, S.R.F. (1999). The driver: the psychology of road safety. In J. Clark (Ed.), Safe and mobile: Introductory studies in road safety.. Armidale: University of New England Press.

Lonero L.P., & Clinton K.M. (1998). Changing road user behaviour: what works, what doesn't.. Toronto: PDE Publications.

Murray W., Newnam S., Watson B., Davey, J., & Schonfeld, C. (2003). Evaluating and improving fleet safety in Australia.. Canberra: Australian Transport Safety Bureau (ATSB).

Queensland Transport. (2004). Road Traffic Crashes in Queensland - A Report on the Road Toll: 2003.. Brisbane: Queensland Transport

Rothengatter, T., & Carbonell Vaya E. (Eds.). (1997). Traffic and transport psychology: Theory and application.. Amsterdam: Pergamon.

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Risk assessment statement

There are no out of the ordinary risks associated with this unit.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Last modified: 13-Sep-2012