Units

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Sample subject outline - Semester 2 2012

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

You will continue to investigate and develop visual communication and design knowledge, and conceptual frameworks formed during the units Graphic Design and Visual Communication. Your knowledge-base will be further expanded to include the theory, principles and experimentation in combining text, image and design elements into a coherent design layout. You will explore and experiment with different print techniques, and reflect upon the role of print media in our contemporary society and its integration with other media. In order to prepare you for a design-related career this unit will allow you to apply creative thinking, research and project management skills in the development of a major print media outcome.

Aims

This unit aims to build on the knowledge and skills learnt in earlier visual communication units to enable you to respond to graphic design problems in a professional manner. It will do this through experimentation with print techniques, and through design projects that will refine wour abilities to professionally respond to a client brief, develop innovative solutions and implement the production of print outcomes.

Objectives

On completion of this unit you should be able to:
1. Reflect upon the new roles of print media in contemporary society.
2. Create print solutions that efficiently respond to a brief and integrate with other media both functionally and aesthetically.
3. Creatively relate relevant print production and output processes to the planning and design of visual communication material.
4. Apply advanced graphic design knowledge and techniques to solve complex visual communication problems within fixed deadlines and adhering to the client's brief
5. Apply technical competency in industry standard techniques and software to the production of print outcomes.

Content

This unit addresses content such as:
- the role of print media in contemporary societies in relation to the expansion of digital media;
- the evolution of print technologies and production;
- creative integrated approaches to communication using print media;
- reflections upon design processes that generate innovative outcomes based on client briefs and under strict deadlines;
- review and application of computer software packages associated with print production, project management, and presentation; and
- ethical behaviour in the graphic design industry.

Approaches to Teaching and Learning

This unit is delivered via workshops, tutorials, lectures and discussions. Lectures will introduce you to the theoretical aspects, concepts and principles of print media. Workshops and tutorials will explore these concepts, foster experimentation with different print techniques and help you develop the practical skills required to create effective design layouts and having them successfully printed.

This unit is co-ordinated from the QUT Blackboard web site where a range of support materials will be published.

Assessment

LATE ASSESSMENT
An assessment item submitted after the due date without an approved extension will not be marked. If you are unable to complete your assignment on time and you do not have an approved extension, you should submit on time whatever work you have done.

Faculty Assessment Information
To access complete Creative Industries Faculty Assessment Information please refer to the Blackboard site for this unit.FORMATIVE ASSESSMENT
Description: You will receive formative feedback on your progress in this unit during tutorials and discussions throughout the semester.
Weight 0%

Assessment name: Print Portfolio
Description: You will submit a collection of creative print work developed during workshops and tutorials. and a written reflection of your work.
Relates to objectives: 2, 3 & 4
Weight: 30%
Internal or external: Internal
Group or individual: Group
Due date: Early Semester

Assessment name: Essay
Description: You will write an essay that expresses your views and reflections upon a contemporary issue in print media. This should be a reflection upon the readings, talks, experimentations and discussions held during the semester and on how these relate with your practical project work.
Relates to objectives: 1, 2 & 3
Weight: 20%
Internal or external: Internal
Group or individual: Individual
Due date: Mid Semester

Assessment name: Major Print Media Outcome
Description: You will produce a creative print design that responds to a set brief. This assessment includes a final report and an oral presentation.
Relates to objectives: 2, 3, 4 & 5
Weight: 50%
Internal or external: Internal
Group or individual: Group
Due date: Late Semester

Academic Honesty

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Required Text

Gatter, M. (2010). Production for Print. London: Laurence King Publishing.

Recommended References

Ambrose, G. & Harris, P. (2006). Print & Finish. Lausanne: AVA Publishing SA.

Ambrose, G. & Harris, P. (2008). The Production Manual. Lausanne: AVA Publishing SA.

Samara, T. (2002). Making and Breaking the Grid. Beverly: Rockport Publishers.

Whitbread, D. (2009). The Design Manual: Revised and Expanded Edition. Sydney: University of New South Wales Press.

Journals:
Eye Magazine: an International Review of Graphic Design
Desktop, published by Niche Group
Creative, published by Yaffa Publishing Group

Risk assessment statement

There are no out of the ordinary risks for this unit.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Last modified: 25-May-2012