Units

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Sample subject outline - Semester 2 2012

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

Project management skills are a central part of an entertainment producer's skill set and are essential for successfully overseeing the production of a project. Specific mid-course training in project management for entertainment is needed because managing entertainment projects differs from project management for other areas (such as construction, engineering or art). This unit aims to equip students with an understanding of, and ability to employ, project management skills (including minutetaking, time management, risk assessment, and post-project evaluation) for entertainment by allowing them to manage an entertainment project which has been partially developed by staff.

Aims

The aim of this unit is to provide you with the skills to oversee the production of an entertainment project by providing you with a mid-course level understanding of, and ability to employ, project management skills for entertainment.

Objectives

On completion of this unit you should be able to:
1. Explain the centrality of audience research and environmental scanning to the development of entertainment projects
2. Apply at a foundational level the elements of project management for entertainment
3. Develop and manage documentation for an entertainment project
4. Employ key communication skills for entertainment project management
5. Appraise the outcomes of a project and your own contribution to its management

Content

In this unit students will work on an entertainment project which has been partially developed by the lecturer.
The unit addresses content such as:
* The key stages of project management
* Gantt chart creation and use
* Understanding audiences both as stakeholders and the key to entertainment projects
* Identifying entertainment projects with strong audience appeal
* The centrality of collaborative creativity to entertainment
* Ensuring the professional behaviour of creative team members
* How to put together and manage a creative team - conflict resolution; how to motivate people
* The vital importance of keeping everyone fully informed at all times.
* Communication skills, including cold-calling
* Essential networking skills
* the evaluation of the outcomes of entertainment projects, including self assessment of contribution.

Approaches to Teaching and Learning

You will attend lectures which involve interactive workshops components. In addition, you will attend tutorials, at which you will have the opportunity to discuss your unit ideas and issues with other students and with an academic staff member.

Assessment

LATE ASSIGNMENTS
An assignment submitted after the due date without an approved extension will not be marked. If you are unable to complete your assignment on time, you should submit on time whatever work you have done.

Faculty Assessment Information
To access the Creative Industries Faculty Assessment Information see the Blackboard site for this unit.FORMATIVE ASSESSMENT
You will receive formative feedback on your progress in this unit during tutorials and discussions throughout the semester and through the tutorial submission of drafts of your research essay. Weight 0%

SUMMATIVE ASSESSMENT
You will be awarded a final grade on a 1 to 7 scale

Assessment name: Professional Plans
Description: (Summative) Proposal for an entertainment project, addressing audience demand and feasibility.
Relates to objectives: 1, 2, 3
Weight: 40%
Internal or external: Internal
Group or individual: Group
Due date: Mid Semester

Assessment name: Minutes
Description: (Summative) Submit all of the paperwork from your meetings, including agendas, minutes and action lists.
Relates to objectives: 2, 4
Weight: 10%
Internal or external: Internal
Group or individual: Group
Due date: Late Semester

Assessment name: Self-assessment
Description: (Summative) A reflective appraisal of your work over the semester, including an assessment of the success of the project, and of your own contribution to its project management.
Relates to objectives: 1, 2, 4, 5
Weight: 50%
Internal or external: Internal
Group or individual: Individual
Due date: End Semester

Academic Honesty

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Required Text:
* Hartman, Francis, Rafi Ashrafi and George Jergeas (1998) 'Project management in the live entertainment industry: what is different?' , International Journal of Project Management 16(5), pp269-281 (available on CMD)

Recommended References:

* QUT. (n.d.). Brisbane Media Map. Retrieved 20 July, http://www.brisbanemediamap.com.au

* Brown, L. (2010). Project management: A team based approach. New York: McGraw Hill.

* England, E. (1999). Managing multimedia: Project management for interactive multimedia. Harlow, England: Addison-Wesley.

* Miell, D., & Littleton, K. (2004). Collaborative creativity: Contemporary perspectives. London: Free Association Books.

* Norton, R. D. (2002). Leadership and creativity in the twenty first century. Amsterdam and New York: Jai.

* Sayre, S. (2008). Entertainment marketing and communication: Selling branded performance, people and places. Upper Saddle River, NJ: Pearson/Prentice Hall.

* Sonder, M., & Goldblatt, J. (2003). Event entertainment and production. Hoboken, NJ: John Wiley.

* Wiese, M. (1997). Producer to producer: Insider tips for entertainment media. Studio City, CA: Michael Wiese Productions.

Risk assessment statement

There are no out-of-ordinary risks for this unit.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Last modified: 28-May-2012