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Entertainment Practice: Balancing Creativity and Business

Unit code: KXB201
Contact hours: 3 per week
Credit points: 12
Information about fees and unit costs

In this unit you will learn how creativity and business can work together to complement each other in the entertainment industries. This unit will assist you in developing your ability to combine entertainment creativity and business in productive ways. It unit addresses content such as: the current situation of the entertainment industries in Australia and globally, models of creativity, and the relationship between creativity and constraints such as business requirements. As part of your learning, you will write an entertainment proposal which demonstrates your ability to balance creative and business skills.


Availability
Semester Available
2013 Semester 1 Yes

Sample subject outline - Semester 1 2013

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

In order to work in the entertainment industries you need to understand how creativity and business can work together to complement each other. Successful entertainment industry professionals know how creative processes and projects work, as well as how businesses work; they combine and balance the two to produce effective entertainment. This unit aims to equip you with this ability to combine understandings of entertainment industries and business in the context of the entertainment industries.

Aims

The aim of this unit is to provide you with an understanding of the way in which creativity, innovation and entrepreneurial thinking can work together to complement each other in the entertainment industries, and to help you develop the ability to bring them together in productive ways. In more practical terms, this unit aims to provide you with an understanding of the different stages of the entrepreneurial process in the particular context of the Entertainment Industries.

Objectives

On completion of this unit you should be able to:
1. Demonstrate effective creativity for the Entertainment Industries
2. Apply a range of business skills including an understanding of business models, an understanding of finance and budgeting and familiarity with Industrial Relations.
3. Develop an entertainment project which balances creativity and business.

Content

The unit addresses content such as:

  • What is creativity and which models of creativity are most applicable to the entertainment industries?

  • What are basic business models and which are most appropriate to the production of entertainment?

  • An introduction to finance and budgeting.

  • How to balance creativity and business issues in developing an Entertainment venture.
  • Approaches to Teaching and Learning

    You will attend one lecture perr week which involves interactive workshops components. In addition, you will attend one tutorial perr week, at which you will have the opportunity to discuss your unit ideas and issues with other students and with an academic staff member

    Assessment

    LATE ASSIGNMENTS
    An assignment submitted after the due date without an approved extension will not be marked. If you are unable to complete your assignment on time, you should submit on time whatever work you have done.

    Faculty Assessment Information
    To access the Creative Industries Faculty Assessment Information see the Blackboard site for this unit.
    Description: You will receive formative feedback on your progress in this unit during tutorials and discussions throughout
    the semester.
    Weight 0%

    SUMMATIVE ASSESSMENT
    You will be awarded a final grade on a 1 to 7 scale.

    Assessment name: Report
    Description: Report on the material presented in the early weeks of semester
    Relates to objectives: 1 & 2
    Weight: 40%
    Internal or external: Internal
    Group or individual: Individual
    Due date: Mid Semester

    Assessment name: Professional Plans
    Description: Proposal for an entertainment project demonstrating a balance of creativity and business insights. You will also complete an independent piece of self reflection on the process undertaken to demonstrate your understanding of how to balance creativity and business in an entertainment project.
    Relates to objectives: 3
    Weight: 60%
    Internal or external: Internal
    Group or individual: Group with Individual Component
    Due date: Late Semester

    Academic Honesty

    QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

    A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

    Resource materials

    Required Text: There is a set text for this unit (TBA on Blackboard) and also a number of recommended readings prepared by the unit coordinator will be placed on the CMD.

    Recommended References: TBA

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    Risk assessment statement

    There are no out-of-ordinary risks for this unit.

    Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

    Last modified: 07-Mar-2013