Units

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Sample subject outline - Semester 2 2012

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

Entertainment and entertainment industries are a global phenomenon. For you to work successfully as an entertainment professional, it is important for you to understand how entertainment and entertainment industries work in a variety of cultures and places. This unit expands on your understanding of the nature of entertainment.

Aims

It is the aim of this unit to prepare you to work in global entertainment industries. The unit is designed to expand your understanding of the nature of entertainment by introducing you to the ways in which both entertainment industries, and entertainment content, work in a variety of cultures and places.

Objectives

On completion of this unit you should be able to:
1. Identify the ways in which specific entertainment industries and forms work in a variety of cultures and places
2. Research and compare the ways in which specific entertainment industries and forms work in different cultural settings
3. Communicate your knowledge of the ways in which specific entertainment industries and forms work in different cultural settings to both academic and non-academic audiences
4. Explain the relevance to careers in entertainment industries of your knowledge of the ways in which specific entertainment industries and forms work in different cultural settings

Content

This unit addresses content such as:

• How to give and receive constructive feedback


• How the Bollywood entertainment industry works


• How the Hollywood entertainment industry works


• How the Gaming entertainment industry works


• Music from various parts of the world


• Cruise shipping around the world


• Theme parks around the world


• Sport as entertainment

Approaches to Teaching and Learning

This unit will involve lectures, including guest lecturers as appropriate, as well as small tutorials. The focus of the unit is not only to teach you as an individual about global entertainment, but also to assist you in sharing your knowledge about the ways in which specific entertainment industries and forms work in a variety of cultures and places with other students.

Assessment

LATE ASSIGNMENTS
An assignment submitted after the due date without an approved extension will not be marked. If you are unable to complete your assignment on time, you should submit on time whatever work you have done.

Faculty Assessment Information
To access complete Creative Industries Faculty Assessment Information please refer to the Blackboard site for this unit.

Grading Scale - You will be awarded a final grade on a 1 to 7 scale.FORMATIVE ASSESSMENT
Description: Tutors and the unit coordinator will be available in person at specified times or via email to discuss unit ideas and questions with students. You will be given feedback on your assignments.
Weight 0%

Assessment name: Report
Description: You will write a comparative research report which addresses the material presented in the first weeks of the unit. The Report will reflect upon industry structures within entertainment.
Relates to objectives: 1 and 3
Weight: 20%
Internal or external: Internal
Group or individual: Individual
Due date: Early-Mid Semester

Assessment name: Project proposal & commentary
Description: You will write a proposal for a new entertainment property which is designed to have global appeal. This piece of assessment will include focus grouping the proposal you have developed.
Relates to objectives: 1, 2, 3 and 4
Weight: 50%
Internal or external: Internal
Group or individual: Individual
Due date: End of Semester

Assessment name: Blogs
Description: Over six (6) weeks, you will be required to prepare a weekly blog in which you reflect on your engagement with a different item of 'global entertainment' per week, and relate your reflection to unit content.
Relates to objectives: 1, 2 and 3
Weight: 30%
Internal or external: Internal
Group or individual: Individual
Due date: Mid-Late Semester

Academic Honesty

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Required Text: There is no set text for this unit. A series of readings prepared by the unit coordinator will be placed on the CMD.

Recommended References:

Bose, Derek (2006) Brand Bollywood: a new global entertainment order, New Delhi; and Thousand Oaks, Calif.: Sage Publications.

Ciecko, Anne (2006) Contemporary Asian cinema : popular culture in a global frame, New York: Berg.

Davis, Susan (1996) ¿The theme park: global industry and cultural form¿, media, Culture, and Society 18(3): 399-422.

Grainge, Paul (2008) Brand Hollywood : selling entertainment in a global media age, London: Routledge.

Hjorth, Larissa (2006) ¿Playing at being mobile: gaming and cute culture in South Korea¿, Fibreculture 8

Lockard, Craig (1998) Dance of life : popular music and politics in Southeast Asia, Honolulu: University of Hawaii Press.

Miller, Toby (2005) Global Hollywood 2, London: BFI Publishing.

Sayre, Shay & Cynthia King (2003) Entertainment & society : audiences, trends, and impacts, Thousand Oaks, Calif. : Sage Publications.

Stewart, Bob, ed. (2007) The games are not the same : the political economy of football in Australia, Melbourne: University of Melbourne Press.

Torgovnik, Jonathan (2003) Bollywood dreams: an exploration of the motion picture industry and its culture in India,London: Phaedon.

Wilkofsky Gruen Associates Inc (2008) Global entertainment and media outlook: 2008-2012 : forecasts and economic analyses of 15 industry segments, prepared and edited by PricewaterhouseCoopers LLP, New York, NY : PricewaterhouseCoopers.

Risk assessment statement

There are no out-of-ordinary risks for this unit.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Last modified: 28-May-2012