Units

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Sample subject outline - Semester 2 2013

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

In recent years, events and festivals have become an increasingly important component of cultural policy and practice in Australia and internationally. This unit explores the aesthetic, cultural, community and economic function(s) of festivals and events in Australia today, focusing on arts, cultural and community events. It examples the role of the producer in implementing event plans, and establishes the skills required to implement and evaluate the effectiveness of arts, cultural and community events.

Aims

This unit aims to provide you with an understanding of the factors that influence event and festival production in Australia today, together with the practical skills required to operationalise event plans.

Objectives

On completion of this unit you should be able to:
1. Evaluate the aesthetic, cultural, community or economic function(s) of events and festivals;
2. Understand and discuss the role of the producer in designing, planning, implementing and evaluating events;
3. Develop planning and operational documents to support the implementation of events;
4. Establish budget, resources, staff, schedule, staging and risk management requirements for events;
5. Express your ideas in event briefs, event operational documents, and event evaluation documents.

Content

This unit addresses content such as:
- The aesthetic,cultural, community and economic function of festivals and events
- Types of events and festivals in Australia today, their stated purpose, position and impact
- The value of events and festivals for artists, arts organisations, community, corporations and government
- Festivals, cultural capital, 'creative cities' and city branding
- The role of the producer in implementing event plans
- Operational planning, including budgets, resources, staff, schedules, staging, and risk management requirements
- Documentation and communication protocols commonly employed in event planning
- The live and the mediatised
- Marketing and promotions
- Sponsorship
- Scheduling, staging logistics and legal issues
- Evaluating the artistic, cultural, and economic impact of events and festivals

Approaches to Teaching and Learning

This unit comprises lectures from specialist industry speakers, and tutorials. You will have the opportunity to develop essays, projects and proposals.

Assessment

LATE ASSIGNMENTS
An assignment submitted after the due date without an approved extension will not be marked. If you are unable to complete your assignment on time, you should submit on time whatever work you have done.

Faculty Assessment Information
To access the Creative Industries Faculty Assessment Information see the Blackboard site for this unit.FORMATIVE ASSESSMENT
Assessment items will have a formative component - feedback on progress to date - as a part of preparation for summative work.

Assessment name: Event Operations Portfolio
Description: You will work in a small group to operationalise a designated arts, cultural or creative industries event, producing a portfolio of operational planning documents for that event.
Relates to objectives: 1,2,3,5
Weight: 30%
Internal or external: Internal
Group or individual: Group
Due date: Weekly

Assessment name: Event Handover Document
Description: You will work individually, producing a handover document designed to assist a new producer in implementing the event you did in Assessment 1. (3000 words)
Relates to objectives: 1,3,4,5
Weight: 40%
Internal or external: Internal
Group or individual: Individual
Due date: End Semester

Assessment name: Critique (written)
Description: You will write a critique of a Case Study event which evaluates the program, and operationalisation of the program, and the aesthetic, cultural, community and / or economic impact of the program, based on your understanding of event programming developed in Assessment 1 and 2.
Relates to objectives: 1,2,5
Weight: 30%
Internal or external: Internal
Group or individual: Individual
Due date: End Semester

Academic Honesty

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Required Text
Students must purchase the KTP406 Reader from the university bookshop.

Recommended Texts
Books -
Allen, J., O'Toole, W., McDonnell, I. & Harris, R (2005) Festival and Special Event Management, 3rd Edition, Wiley.
Byrnes, W. (2003) Management and the Arts, Boston, Focal Press.
Colbert, F. (2001) Marketing Culture and the Arts, Montreal: Chair in Arts Management, HEC.
Dickman, S. (1998) Arts Marketing: The Pocket Guide, Australia Council. Available online www.ozco.gov.au/arts_resources/publications/arts_marketing_the_pocket_guide/
Dickman, S. (2000) What's My Plan: a guide to developing arts marketing plans, Australia Council. Available online www.ozco.gov.au/arts_resources/publications/whats_my_plan/
Getz, D. (1991). Festival, special events and tourism, Van Nostrand Reinhold.
Getz, D. (1997). Event management and event tourism, Cognizant Communications.
Goldblatt, J. (1997). Special events, Best practices in modern event management, Van Nostrand .
Long, P. and Robinson, M. (2004) Festivals and Tourism: Markeing, Management and Evaluation, Business Education Publishers.
Gold, J and Gold M (2005) Cities of Culture: Staging International Festivals and the Urban Agenda, 1851-2000, Ashgate.
Radbourne, J. and Fraser, M. (1996) Arts Management: A Practical Guide, St Lucia, UQP.
Rentschler, R. (2002) The Entrepreneurial Arts Leader, St Lucia, UQP
Runyard, S and French, F., (1999) Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions, London: Altamira Press.
Scheff-Bernstien, J. (2006) Arts Marketing Insights; The Dynamics of Building and Retaining Performing Arts Audiences, Jossey-Bass.
Scheff, J. and Kotler, P. (1997) Standing Room Only: Strategies for Marketing the Performing Arts, Boston: Harvard Business School Press.
Steidl, P. and Hughes, R. (1999) Marketing Strategies for Arts Organisations, Australia Council. Available online www.ozco.gov.au/arts_resources/publications/marketing_strategies_for_arts_organisations/
Van der Wagen, L. (2001) Event management: For tourism, cultural, business and sporting events, Pearson Education.
Yeoman, I.,Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, ed. (2003) Festival and Events Management: An International Arts and Culture Perspective, Butterworth-Heinemann.

Journals -
Events Management (a journal available through the library's databases)
International Journal of Arts Management (a journal available through the library's databases)

Websites -
Australia Council for the Arts www.ozco.gov.au has a range of downloadable documents and books dealing with arts policy, arts management, marketing and audience development
Fuel4Arts www.fuel4arts.com has a range of downloadable documents dealing with arts management, marketing and audience development
Arts Queensland www.arts.qld.gov.au has a range of downloadable documents dealing with arts policy and practice, along with information about arts project funding
Festivals Australia www.dcita.gov.au/arts_culture/arts/festivals_australia federal government website with information about festivals, and funding for festivals
Australian Festivals www.7thdimension.com.au/festival - a website promoting festivals around Australia
British Arts Festivals Association www.artsfestivals.co.uk
European Festivals Association www.efa-aef.org

A more extensive list of local festival websites will also be available via Blackboard

Risk assessment statement

There are no out of the ordinary risks associated with this unit.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Last modified: 27-Mar-2013