Units

---

Sample subject outline - Semester 2 2013

Note: Subject outlines often change before the semester begins. Below is a sample outline.

Rationale

NB: Information in this Unit Outline is subject to change prior to commencement of semester

The production and distribution of audiovisual material is a significant global industry. In order properly to understand it you need to know how it functions as an industry. This is important both for students who intend to work in these businesses, and for students who are interested in understanding how culture works.

Aims

This unit aims to provide you with knowledge as to how the movie, TV and new media business works, including an overview of the industries and an insight into production processes. Further, it will provide an understanding of the importance of researching the expectations and desires of audiences in order to create commercial products designed to entertain, inform or educate.

Objectives

On completion of this unit you should be able to:
1. Define, analyse and exemplify the structures and production strategies of the movie, TV and new media businesses in Australia and globally.
2. Describe the lifecycle of a project through the movie, TV and new media businesses in Australia and globally.
3. Apply a number of appropriate producerly skills at a foundational level.
4. Reflect on what you have learned about the work of producers from your practice this semester.

Content

This unit addresses content such as:

The history of the movie, TV and new media businesses in Australia; the history of the movie, TV and new media businesses globally; the production processes of the movie, TV and new media businesses; the role of the producer in these production processes.

Approaches to Teaching and Learning

The unit will average three hours contact per week including lectures and tutorials. Lectures will provide insights and understandings relating to international screen production. The tutorials will enable you to engage with texts and discuss your ideas. The screenings will show the key productions on a large screen format.

Assessment

LATE ASSIGNMENTS
An assignment submitted after the due date without an approved extension will not be marked. If you are unable to complete your assignment on time, you should submit on time whatever work you have done.

Faculty Assessment Information
To access complete Creative Industries Faculty Assessment Information please refer to the Blackboard site for this unit.

Grading Scale - You will be awarded a final grade on a 1 to 7 scaleFORMATIVE ASSESSMENT
Description: Formative feedback will be given throughout the semester.
Weight 0%

Assessment name: Poster Presentation
Description: You will individually create a poster and a brief written document that justifies your strategic thinking, which will be based on an idea for a new film, television or transmedia project that sells it effectively to an audience.
Relates to objectives: 1, 3
Weight: 50%
Internal or external: Internal
Group or individual: Individual
Due date: Mid-semester

Assessment name: Professional Plans
Description: Your team of students will develop a transmedia/multiplatform strategy for a screen project of your choice. Using a variety of methods, both real world (e.g. posters, live events) and virtual (e.g. social media, mobile, blogs, websites etc), expand the experience of your project to reach the target audience. The goal is to integrate the elements of the narrative across the media rather than just promoting the film.
Relates to objectives: 1,2,4, 5
Weight: 50%
Internal or external: Internal
Group or individual: Group
Due date: Late semester

Academic Honesty

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Required Text(s): Nil

Recommended Text Book

Ulin, J.C. (2012) The Business of Media Distribution, Focal Press.

Recommended References:

Blumenthal, Howard J and Oliver R Goodenough (2006)The Business of Television, New York: Billboard
Dale, Martin (1997) The Movie Game: the film business in Britain, Europe and America, London: Cassell
Hoskins, Colin (1997) Global Television and Film: an introduction to the economics of the business, Oxford: Oxford University Press.
Kellison, Cathrine (2009) Producing for Television and New Media: a real world approach,Amsterdam/Boston: Elsevier/Focal Press.
Lazarus, Paul N (2005) , LA: Silman-James Press.
Pratt, Andy C and Paul Jeffcutt (2009) Creativity, innovation and the cultural economy, New York: Routledge.
Squire, Jason E (ed) (2004) The Movie Business Book, New York: Fireside
Viljoen, Dorothy (2002) Art of the Deal: the essential guide to business affairs for television, film and new media producers

Risk assessment statement

There are no out-of-the ordinary risks associated with this unit.

Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.

Last modified: 25-Mar-2013