Units
Global Media and Communication
Unit code: KKP406
Contact hours: 3 per week
Credit points: 12
Information about fees and unit costs
This unit provides an advanced-level overview of key developments in 21st century global media and communications. It considers the theoretical underpinnings of global media from perspectives including political economy, cultural studies and professional practice. It will examine major international developments in journalism, advertising, film and television and new media, through a grounded case study approach into global media organisations, production processes and cultural factors, with particular emphasis on developments in Australia, the Pacific and Asia.
* KKP406 will be recoded to KCP416 from 2013. Please enrol in KKP406 if you wish to study this unit in 2012. KCP416 will be available from 2013.
Availability
| Semester | Available |
|---|---|
| 2012 Semester 1 | Yes |
Sample subject outline - Semester 1 2012
Note: Subject outlines often change before the semester begins. Below is a sample outline.
Rationale
This unit is important for those seeking to undertake research and professional practice in an increasingly globalised media and communications environment. It develops analytical skills and uses applied case studies to understand the changing global geography of media and its implications for media industries, media professionals and cultural flows across and between nations and regions.
Aims
This unit aims to:
- Develop a conceptual understanding of global media;
- Develop an understanding of the implications of digital media technologies;
- Enable you to practically apply this knowledge through case studies;
- Inform you about models of media and communication from non-Western perspectives;
- Consider cross-flows of culture and information on a regional and global scale.
Objectives
On completion of this unit you should be able to:
1. Explain key developments in global media
2. Identify and critique theoretical and analytical underpinnings of contemporary debates in global media
3. Apply this knowledge to current developments.
Content
This unit develops a multidisciplinary approach which includes:
- Theories of global media
- Global media corporations
- New developments in global media practice
- Global media policy
- International journalism
- Regional cross-flows of media information and content
- Applications of digital media technologies
- National, regional and international cultures and communications
Approaches to Teaching and Learning
This unit will involve lectures and seminars that draw upon the expert applied knowledge of global and communications and industry and professionals. This will involve set essay questions and a major project that draws upon a case study in global media. The unit is designed to encourage critical inquiry, creativity, a commitment to professionalism and ethical practice, and intellectual debate.
Assessment
LATE ASSIGNMENTS
An assignment submitted after the due date without an approved extension will not be marked. If you are unable to complete your assignment on time, you should submit on time whatever work you have done.
Faculty Assessment Information
To access complete Creative Industries Faculty Assessment Information please refer to the Blackboard site for this unit.FORMATIVE ASSESSMENT
You will receive formative feedback on your progress in this unit during tutorials and discussions throughout the semester. Weight 0%
Students will be awarded a final grade on a 1 to 7 scale.
Assessment name:
Essay
Description:
(Formative and Summative) 2000 word essay relating to the application of global media theories, based upon required course materials.
Relates to objectives:
1 & 2
Weight:
40%
Internal or external:
Internal
Group or individual:
Individual
Due date:
Mid-semester
Assessment name:
Project (Applied)
Description:
(Formative and summative) 3000 word project or case study relating to contemporary developments in global media as they related to organisations, audiences or professional practice.
Relates to objectives:
2 & 3
Weight:
60%
Internal or external:
Internal
Group or individual:
Individual
Due date:
End semester
Academic Honesty
Academic honesty means that you are expected to exhibit honesty and act responsibly when undertaking assessment. Any action or practice on your part which would defeat the purposes of assessment is regarded as academic dishonesty. The penalties for academic dishonesty are provided in the Student Rules. For more information you should consult the QUT Library resources for avoiding plagiarism.
Resource materials
Required Text
Terry Flew, Understanding Global Media, Basingstoke, Palgrave Macmillan, 2007.
Recommended References
Daya Kishan Thussu (ed.), International Communications: A Reader, London, Routledge, 2010.
Additional Readings (not required)
Daya Kishan Thussu, International Communication: Continuity and Change, London, Hodder Arnold, 2007, Second Edition.
Jeremy Tunstall, The Media Were American: U.S. Mass Media in Decline, New York, Oxford University Press, 2008.
Risk assessment statement
There are no out of the ordinary risks associated with this unit.
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.
Last modified: 14-Sep-2011
