Units
Business Decision Making
Unit code: AMB252
Credit points: 12
Information about fees and unit costs
The nature of decisions and decision models in specific strategic and tactical areas of marketing management are examined in this unit. Decisions related to sales forecasting, market analysis, product planning, pricing, promotion and distribution are viewed from quantitative and qualitative
perspectives. Students are exposed to computer software and analysis skills that aid the marketing decision process
and build their analytical skills of direct relevance in marketing practice. The unit also embraces the analysis and
application of marketing information systems including database marketing and the Internet as a marketing
information resource.
Availability
| Semester | Available |
|---|
Sample subject outline -
Note: Subject outlines often change before the semester begins. Below is a sample outline.
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.
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