Units
Data Analysis
Unit code: BSB123
Contact hours:
Credit points: 12
Information about fees and unit costs
The ability to collect, analyse, manipulate, understand and report data is an important skill in any work environment. This is particularly true in business where learning to deal with randomness, variation and uncertainty is a vital skill for anyone intending to apply their knowledge. This unit is designed to ensure that students gain the basic tools necessary to allow them to develop this skill. Students will also gain an introduction to many of the quantitative techniques which will be used throughout their further studies in their chosen discipline.
Availability
| Semester | Available |
|---|---|
| 2012 Semester 1 | Yes |
| 2012 Semester 2 | Yes |
| 2012 Summer | Yes |
Sample subject outline - Semester 1 2013
Note: Subject outlines often change before the semester begins. Below is a sample outline.
Rationale
This unit outline is subject to change up until two weeks prior to the first day of class. For this reason, students should not purchase textbooks or commence assessment based upon this document until two weeks prior to the semester start; or until you have confirmed the details with the unit coordinator.
The ability to collect, analyse, manipulate, understand and report data is an important skill in any work environment. This is particularly true in business where learning to deal with randomness, variation and uncertainty is a vital skill for anyone intending to apply their knowledge. This unit is designed to ensure that students gain the basic tools necessary to allow them to develop this skill. Students will also gain an introduction to many of the quantitative techniques which will be used throughout their further studies in their chosen discipline.
Aims
To introduce students to the fundamentals of data analysis and statistical methods. Students will learn about different types and sources of data, and techniques for displaying and analysing data. Students will also gain an introduction to the use of EXCEL as a primary tool for data manipulation and decision making.
Objectives
Course Learning Goals (Undergraduate)
The QUT Business School has established the Assurance of Learning (AOL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:
Have knowledge and skills pertinent to a particular discipline (KS)
1.1 Integrate and apply disciplinary theory and skills to practical situations
1.2 Incorporate the use of technology appropriate to the discipline and context
Be critical thinkers and effective problem solvers (CTA)
2.1 Identify, research and critically analyse information relevant to a business problem or issue, be able to synthesise that information in order to evaluate potential solutions, make recommendations or otherwise effectively address the problem or issue
Be professional communicators in an intercultural context (PC)
3.1 Communicate effectively through written tasks appropriate to varied contexts and audiences
3.2 Communicate effectively through professional oral presentations appropriate to varied contexts and audiences
Be able to work effectively in a Team Environment (TW)
4.1 Demonstrate effective team skills in order to contribute appropriately to the production of a group output
Have a Social and Ethical Understanding (SEU)
5.1 Apply ethical reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by social and cultural understanding
Unit Objectives
On completion of this unit you should be able to:
1. Understand the difference between various types of business data and be able to report on each appropriately;
2. Use a range of statistical tools for solving business problems;
3. Describe and report results relating to observed business data;
4. Examine the relationship between different sets of data;
5. Use Microsoft Excel for manipulating and analysing business data; and
6. Draw conclusions about business problems whilst taking into account the possibility of sampling error.
During the course of this unit you will also develop:
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Content
Major topics to be covered in this unit are:
Approaches to Teaching and Learning
This unit has a formal class contact time in lectures and workshops of approximately three hours (lecture two hours, workshop one hour). Furthermore, a student should expect to devote, on average, nine further hours per week on self-study and assignments. The nine non-formal hours should be seen as a guide only, and not to be regarded as a restriction on the hours devoted to the unit. Students are expected to be active participants in the learning process and are encouraged to participate in class.
Resources, such as copies of slides for each lecture topic, weekly reading and workshop questions, are provided on the unit's Blackboard site at < http://blackboard.qut.edu.au >. Students will need their student number and password.
Feedback Procedures
With respect to the research report, items, feedback will be provided using the CRA format. Quiz results will also provide feedback on progress toward learning.
Assessment
The assessment in this unit aims to support your achievement of the learning objectives for both discipline knowledge and other graduate capabilities. Assessment has been designed in order to allow you to:
Assessment name:
Online quiz
Description:
The online quiz is designed to provide students with an immediate opportunity to apply their understanding of concepts to problem-solving tasks and to assess their progress with the subject to date. The online quiz will be in a multiple-choice format based on lectures 1 to 6 and run on a weekly basis from weeks 3 to 8. The online quiz will be made available through the BSB123 Blackboard page. The best 5 of the 6 weekly quizzes will be used to determine the grade..
Length/Duration: 6 weekly quizzes, one per week.
Formative or Summative: Formative and summative.
Relates to objectives:
Unit objectives: 1, 2, 3, 4 and AOL goals: KS (1.1) and CTA (2.1).
Weight:
20%
Internal or external:
Internal
Group or individual:
Individual
Due date:
Weeks 3-8
Assessment name:
Research Report
Description:
The research report is designed to assess students' ability to critically analyse data and present findings to address business issues in a report format. The research report will provide students with an opportunity to deepen their understanding of the relevant statistical concepts and techniques by applying them to real world data.
Length/Duration: 1,000 words
Formative or Summative: Formative and Summative
Relates to objectives:
Unit objectives: 1, 2, 3, 4, 5 and AOL goals: KS (1.1), (1.2), CTA (2.1), PC (3.1)
Weight:
20%
Internal or external:
Internal
Group or individual:
Individual
Due date:
Week 6
Assessment name:
End of Semester Examination
Description:
The final exam consists of short-answer and calculation based questions that cover lectures 1 to 12 inclusive.
Length/Duration: 2 hours plus 10 minutes perusal
Formative or Summative: Formative and Summative
Relates to objectives:
Unit objectives: 1, 2, 3, 4, 5, 6 and AOL goals: KS (1.1), CTA (2.1)
Weight:
60%
Internal or external:
Internal
Group or individual:
Individual
Due date:
Central Exam Period
Academic Honesty
QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.
A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.
Resource materials
Prescribed Textbook
Black et al. (2012) Australasian business statistics, 3rd edition, Wiley.
References
Berenson et al. (2009) Basic Business Statistics: Concepts and Applications 2e, Pearson.
Selvanathan, A., Selvanathan, S., Keller, G., and Warrack, B. (2012) Australian Business Statistics 5th edition. South Melbourne: Thomson
Other Resources
Additional references and resources, including lecture overheads, additional notes, weekly reading and workshop questions, assignments and solutions can also be found at the unit's Blackboard site: < https://blackboard.qut.edu.au >
Risk assessment statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of semester.
Last modified: 22-Jan-2013