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Structures

QUT Course Structure

Course structure - Media & Communication / Public Relations - Commencing 2013 onwards

Course Requirements

In addition to the mandatory units in this course, you must complete 72 credit points from the Complementary Studies options below:

* A Minor PLUS 24cp of Unit Options; or

* 72cp of Unit Options

Year 1, Semester 1

BSB126 Marketing
KCB101 Media and Communication Texts
KCB103 Strategic Speech Communication
KCB110 Introduction to Mass Communication

Year 1, Semester 2

AMB201 Marketing and Audience Research
AMB263 Introduction To Public Relations
KCB106 Media in a Globalised World

SELECT A Complementary Studies unit

Year 2, Semester 1

AMB264 Public Relations Techniques
KCB205 Professional Communication
KCB206 Internet, Self and Beyond

SELECT A Complementary Studies unit

Year 2, Semester 2

AMB372 Public Relations Planning
KJB103 Media Design and Layout

SELECT A Complementary Studies unit

SELECT A Complementary Studies unit

Year 3, Semester 1

AMB374 Global Public Relations Cases
KCB301 Media Audiences

SELECT A Complementary Studies unit

SELECT A Complementary Studies unit

Year 3, Semester 2

AMB379 Public Relations Campaigns
KCB203 Consumption Matters: Consumer Cultures and Identity

SELECT Two from AMB202, AMB230 or AMB310:

AMB202 Integrated Marketing Communication
AMB230 Digital Promotions
AMB310 Internship