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Structures

QUT Course Structure

Course structure - Advertising / Journalism - Commencing 2013 onwards

Course Requirements

In addition to the mandatory units in this course, you must complete 72 credit points from the Complementary Studies options below:

* A Minor PLUS 24cp of Unit Options; or

* 72cp of Unit Options

Year 1, Semester 1

BSB126 Marketing
KCB103 Strategic Speech Communication
KCB110 Introduction to Mass Communication
KJB101 Computational Journalism

Year 1, Semester 2

AMB200 Consumer Behaviour
AMB220 Advertising Theory and Practice
KCB205 Professional Communication
KJB120 Newswriting

Year 2, Semester 1

AMB201 Marketing and Audience Research
AMB318 Advertising Copywriting
KJB121 Journalistic Inquiry

SELECT A Complementary Studies unit

Year 2, Semester 2

AMB319 Media Planning
KJB224 Feature Writing

SELECT A Complementary Studies unit

SELECT A Complementary Studies unit

Year 3, Semester 1

AMB320 Advertising Management
AMB330 Advertising Planning Portfolio
KJB280 International Journalism

SELECT A Complementary Studies unit

Year 3, Semester 2

AMB339 Advertising Campaigns
KJB337 Investigative Reporting

SELECT A Complementary Studies unit

SELECT A Complementary Studies unit