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Structures

QUT Course Structure

Advertising with Marketing Second Major

Year 1, Semester 1

BSB119 Global Business
BSB123 Data Analysis
BSB124 Working in Business
BSB126 Marketing

Year 1, Semester 2

AMB200 Consumer Behaviour
AMB220 Advertising Theory and Practice
BSB110 Accounting
BSB115 Management

Year 2, Semester 1

AMB201 Marketing and Audience Research
AMB240 Marketing Planning and Management

Remaining Business School Core OR Option (elective) unit

Remaining Business School Core OR Option (elective) unit

Year 2, Semester 2

AMB202 Integrated Marketing Communication
AMB318 Advertising Copywriting
AMB319 Media Planning
AMB335 E-marketing Strategies

Year 3, Semester 1

AMB320 Advertising Management
AMB330 Advertising Planning Portfolio

Remaining Business School Core OR Option (elective) unit

AMB340 Services Marketing

Year 3, Semester 2

AMB336 International Marketing
AMB339 Advertising Campaigns
AMB359 Strategic Marketing

Remaining Business School Core OR Option (elective) unit

Important Information

Please note: List of Second Area of Study can be viewed under BS05 (Advertising) Unit Sets. BSB111 and BSB113 are the remaining Business School Core units which must be completed. Check unit availability when selecting Second Area of Study units.