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Structures

QUT Course Structure

Public Relations with Marketing Second Major

Year 1, Semester 1

BSB119 Global Business
BSB123 Data Analysis
BSB124 Working in Business
BSB126 Marketing

Year 1, Semester 2

BSB110 Accounting
BSB113 Economics
BSB115 Management
AMB263 Introduction To Public Relations

Year 2, Semester 1

AMB201 Marketing and Audience Research
AMB264 Public Relations Techniques
AMB200 Consumer Behaviour

Remaining Business School Core OR Option (elective) unit

Year 2, Semester 2

AMB372 Public Relations Planning
AMB373 Corporate Communication
AMB202 Integrated Marketing Communication
AMB240 Marketing Planning and Management

Year 3, Semester 1

AMB374 Global Public Relations Cases
AMB375 Public Relations Management
AMB335 E-marketing Strategies

Remaining Business School Core OR Option (elective) unit

Year 3, Semester 2

AMB379 Public Relations Campaigns
AMB336 International Marketing
AMB340 Services Marketing

Remaining Business School Core OR Option (elective) unit

Important Information

Please note: List of Second Area of Study can be viewed under BS05 (Public Relations) Unit Sets. BSB111 is the remaining Business School Core units which must be completed. Check unit availability when selecting Second Area of Study units.