Section: Home

Structures

QUT Course Structure

Course Structure - Strategic Advertising / Integrated Marketing Communication

Master of Business (Strategic Advertising)

AMN400 Consumer Behaviour
AMN403 Marketing and Survey Research
AMN420 Advertising Management
AMN421 Contemporary Issues in Advertising
AMN422 Media Strategy
AMN423 Strategies for Creative Advertising

OR

KIP426 Advertising Creative: Copywriting and Art Direction
AMN442 Marketing Management
KIP424 Advertising Creative: Introduction

NOTES: * KIP424 and KIP426 may count towards this study area if completed by mid 2012 or earlier.

* KIP424 will be recoded to KAP401 from July 2012. Please enrol in KIP424 if you wish to study this unit in the first half of 2012. Please enrol in KAP401 if you wish to study this unit in the second half of 2012.

* KIP426 will be recoded to KAP402 from July 2012. Please enrol in KIP426 if you wish to study this unit in the first half of 2012. Please enrol in KAP402 if you wish to study this unit in the second half of 2012.

Master of Business (Integrated Marketing Communication)

AMN401 Integrated Marketing Communication
AMN404 Readings in Integrated Marketing Communication
AMN405 Cases in Integrated Marketing Communication
AMN406 Project
AMN442 Marketing Management
AMN465 Public Relations Management

12cp AMPR Option Unit

PLUS