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QUT Course Structure

Course Structure - Strategic Advertising / International Business

Master of Business (Strategic Advertising)

AMN400 Consumer Behaviour
AMN403 Marketing and Survey Research
AMN420 Advertising Management
AMN421 Contemporary Issues in Advertising
AMN422 Media Strategy
AMN423 Strategies for Creative Advertising

OR

KIP426 Advertising Creative: Copywriting and Art Direction
KIP424 Advertising Creative: Introduction
AMN442 Marketing Management

NOTE: * KIP424 and KIP426 may count towards this study area if completed by mid 2012 or earlier.

* KIP424 will be recoded to KAP401 from July 2012. Please enrol in KIP424 if you wish to study this unit in the first half of 2012. Please enrol in KAP401 if you wish to study this unit in the second half of 2012.

* KIP426 will be recoded to KAP402 from July 2012. Please enrol in KIP426 if you wish to study this unit in the first half of 2012. Please enrol in KAP402 if you wish to study this unit in the second half of 2012.

Master of Business (International Business)

EFN405 Managerial Economics
EFN406 Managerial Finance
AYN424 International Accounting

OR

LWS075 International Business and Law
MGN447 Managing in a Globalised Economy
MGN448 Negotiating Across Borders
AMN430 International Logistics Management
AMN431 Marketing Internationally

Plus 12 credit points from

MGN446 Business in Australia
MGN444 Business in Asia
MGN445 Business in Europe