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Structures

QUT Course Structure

Integrated Marketing Communication Unit Set

Integrated Marketing Communication Unit Set

AMN465 Public Relations Management
AMN420 Advertising Management

OR

AMN442 Marketing Management

PLUS 24 credit points from the Complementary Studies list below:

AMN400 Consumer Behaviour
AMN401 Integrated Marketing Communication
AMN403 Marketing and Survey Research
AMN404 Readings in Integrated Marketing Communication
AMN405 Cases in Integrated Marketing Communication
AMN406 Project
AMN420 Advertising Management

OR

AMN442 Marketing Management

PLUS

EITHER 48 credit points from another business discipline

OR Dissertation (48 credit points) *

* Conditions apply. Students wishing to undertake the Dissertation must seek advice early in their studies to confirm their eligibility and to ensure inclusion of preparatory units into their program.