Section: Home

Structures

QUT Course Structure

Full-time, Semester 2

Year 1, Semester 2

AMN400 Consumer Behaviour
AMN420 Advertising Management
AMN403 Marketing and Survey Research
KAP401 Advertising Creative: Introduction

Year 2, Semester 1

AMN442 Marketing Management
AMN422 Media Strategy
AMN421 Contemporary Issues in Advertising

One unit from Complementary Studies List

Year 2, Semester 2

AMN423 Strategies for Creative Advertising

Or

KAP402 Advertising Creative: Copywriting and Art Direction

One unit from Complementary Studies List

Plus:

AMN406 Project

Or

Two approved AMN or Creative Advertising Option (Elective) units

NOTES: * KIP424, KIP426, and KIP429 may count towards this study area if completed by mid 2012 or earlier.

* KIP424 will be recoded to KAP401 from July 2012. Please enrol in KIP424 if you wish to study this unit in the first half of 2012. Please enrol in KAP401 if you wish to study this unit in the second half of 2012.

* KIP426 will be recoded to KAP402 from July 2012. Please enrol in KIP426 if you wish to study this unit in the first half of 2012. Please enrol in KAP402 if you wish to study this unit in the second half of 2012.

* KIP429 will be recoded to KAP403 from July 2012. Please enrol in KIP429 if you wish to study this unit in the first half of 2012. Please enrol in KAP403 if you wish to study this unit in the second half of 2012.