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Structures

QUT Course Structure

Strategic Advertising Unit Set

Strategic Advertising Unit Set

AMN442 Marketing Management
AMN403 Marketing and Survey Research

Two units from Complementary Studies List

AMN400 Consumer Behaviour
AMN420 Advertising Management
AMN421 Contemporary Issues in Advertising
AMN422 Media Strategy
KAP401 Advertising Creative: Introduction
AMN423 Strategies for Creative Advertising

or

KAP402 Advertising Creative: Copywriting and Art Direction

Plus:

AMN406 Project

or

Two approved Option (electives) (including postgraduate Creative Advertising option units)

Course Notes: Students have the choice of undertaking either a 24cp Project unit or 24cp of option (elective) units from postgraduate units offered by the School of Advertising, Marketing & Public Relations or postgraduate units from the Creative Advertising stream offered by the Faculty of Creative Industries. Students interested in Creative Advertising units should refer to the Course Summary for IX96 Master of Advertising (Creative Advertising).

NOTES: * KIP424, KIP426, and KIP429 may count towards this study area if completed by mid 2012 or earlier.

* KIP424 will be recoded to KAP401 from July 2012. Please enrol in KIP424 if you wish to study this unit in the first half of 2012. Please enrol in KAP401 if you wish to study this unit in the second half of 2012.

* KIP426 will be recoded to KAP402 from July 2012. Please enrol in KIP426 if you wish to study this unit in the first half of 2012. Please enrol in KAP402 if you wish to study this unit in the second half of 2012.

* KIP429 will be recoded to KAP403 from July 2012. Please enrol in KIP429 if you wish to study this unit in the first half of 2012. Please enrol in KAP403 if you wish to study this unit in the second half of 2012.